Woolworths Rural Aid

Video Production

Short Description

The Challenge

Ribbon Gang Media Agency had to capture the emotion and the essence of Rural Aid providing drought-stricken towns and farmers ‘Buy a Bale’ initiative. With filming occurring across multiple locations for a week, Ribbon Gang filmed and produced a short feel-good video showcasing the efforts of Rural Aid.


Laying out the scenes, sourcing the actors and scouting the locations can only be done when the video has been properly storyboarded. Ribbon Gang builds stories. So it's easy.


Heading out into the field to execute a video shoot is one of the more fun parts of the job, but also one of the more skilled. Ribbon Gang Media Agency's team, equipment and expertise ensure it is done right.

Post Production

Getting into the studio, editing and piecing the footage together, colour grading and cutting the magic is a talent that can't be taught. Fortunately we have the best team to do it.

Client: Woolworths/Rural Aid

Link: https://youtu.be/wCwhmeeHmQw

Type: Storyboard, filming, post-production, editing

We were approached by charity Rural Aid to help them capture the essence of a Buy a Bale hay drop. We followed the hay from the drop through to feeding the very grateful cows in a single day and produced this short feel good video as a thank you to all who donated.

Filming occurred throughout the week, with the team capturing beautiful and heartfelt moments as the rural aid arrived to the farmers in need. With much anticipation, critical moments had to be filmed to highlight the drought-stricken towns.