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Video Production & Social Media

Ducktober 2021

Waves of Wellness

Donations surpassed $130,000; more than 270% above the campaign goal!

The Challenge

Spread the word

We proposed a collaboration with Waves of Wellness to bring mental health issues to the fore because so many Aussies are suffering.
Ribbon Gang approached WoW to offer our services pro-bono in 2021. Why? Because 20% of Aussies are suffering from mental health and it’s too often flying under the radar – and so, like a duck, on the surface, they may look calm and collected, but underneath they’re in turmoil.
Waves of Wellness (WOW) Foundation is Australia’s leading mental health surf therapy charity, committed to transforming lives by delivering for-purpose, innovative support programs for people experiencing mental health challenges. WOW provides free clinical-based group programs on the beach with a learn-to-surf component.
Social Media - Waves of Wellness Ducktober 2021 | Ribbon Gang Media Agency, Australia
Social Media - Waves of Wellness Ducktober 2021 | Ribbon Gang Media Agency, Australia
Results

Donations surpassed the target by 270%

Together WoW and Ribbon Gang raised over $130,000!
More than 2,000 participants signed up and the campaign was supported by more than 10,000 individual donors.

In addition to the success raising money for a deserving organisation, the campaign received multiple earned media and PR placements across the east and west coast of Australia from over 10 media published spots, 4 radio spots included 2 TV news airtime spots and a stint on Channel Ten’s “The Living Room”.

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