Upstairs Startup Kaffeine Program

Video Production

Short Description

The Challenge

Upstairs Startup Hub approached Ribbon Gang Media Agency to create an engaging video to promote their new program, Startup Kaffeine. The video was to be shown across their socials and on television, for the objectives to create awareness and for lead generation.


Laying out the scenes, sourcing the actors and scouting the locations can only be done when the video has been properly storyboarded. Ribbon Gang builds stories. So it's easy.


Heading out into the field to execute a video shoot is one of the more fun parts of the job, but also one of the more skilled. Ribbon Gang Media Agency's team, equipment and expertise ensure it is done right.

Post Production

Getting into the studio, editing and piecing the footage together, colour grading and cutting the magic is a talent that can't be taught. Fortunately we have the best team to do it.

Client: Upstairs Startup Hub


Type: Storyboard, Creative Design, post-production, TV network dispatch

Upstairs Startup Hub’s new program, Startup Kaffeine needed a video to reflect the innovative business course. A 30-second animation that both informed and inspired the target audience.

For a quick turnaround we were able to pull together a production crew consisting of an external design team and our own creative direction to create this eye-catching animated advert and bring a fun, fresh new look to regional TV advertising.