A three-walled projection installation at the National Motor Racing Museum.
Ribbon Gang worked closely with the museum for two years on this project from concept development through to finishing touches in post-production. We had the world-renowned race track closed for three days of filming and also compiled a historical work using archive clips of the Bathurst 1000 from Channel 7 and V8 Supercars Australia.
The Ribbon Gang were engaged to conceptualise a visual media work for permanent installation at the National Motor Racing Museum.
Within days we had come up with the early concept for the Immersive Room, a three-walled projection that puts the viewer in the heart of the action, before winning the tender and securing the funds through the museum's successful grant application.
A complex production shoot was organised with the unique request to shut-down the famous race track for three days during filming so we could bring 11 classic racecars from the museum back to life on the mount.
We used a crew of about 7 production team geared with two 6K cinema cameras, a cinematic 4k drone, an 4K FPV drone and everything in between.
For a project like this the post-production took a dedicated couple of months of video editing, audio splicing, soundtrack and SFX; to visual effects and colour grading before trying and tweaking and testing the work in the space itself. Since the launch of the Immersive Room the installation has significantly increased foot traffic at the museum and has been nominated for an IMAGine 2020 award.
Ribbon Gang Media Agency has worked very closely with the National Motor Racing Museum for various projects of work over recent times. From digital marketing to installing 270-degree immersive room, this particular project NMRM wanted us to produce a Father’s Day video.
Having already produced the long format video for the video wall installation at the National Motor Racing Museum, we were able to cut down some key shots to promote their Fathers Day campaign. The original shoot allowed us to shoot heritage racing cars driving around the historic Mount Panorama circuit, capturing in car, aerials and trackside shots.