Having done previous work for the National Motor Racing Museum, they approached Ribbon Gang to create a high energy fathers day video. By using existing footage we filmed, Ribbon Gang was able to create a high tempo video that was used for their campaign.
Laying out the scenes, sourcing the actors and scouting the locations can only be done when the video has been properly storyboarded. Ribbon Gang builds stories. So it's easy.
Heading out into the field to execute a video shoot is one of the more fun parts of the job, but also one of the more skilled. Ribbon Gang Media Agency's team, equipment and expertise ensure it is done right.
Getting into the studio, editing and piecing the footage together, colour grading and cutting the magic is a talent that can't be taught. Fortunately we have the best team to do it.
Ribbon Gang Media Agency has worked very closely with the National Motor Racing Museum for various projects of work over recent times. From digital marketing to installing 270-degree immersive room, this particular project NMRM wanted us to produce a Father’s Day video.
Having already produced the long format video for the video wall installation at the National Motor Racing Museum, we were able to cut down some key shots to promote their Fathers Day campaign. The original shoot allowed us to shoot heritage racing cars driving around the historic Mount Panorama circuit, capturing in car, aerials and trackside shots.