Gunthers Lane

Digital Marketing

The Challenge

A unique, Australian first experiential technology hub that challenges what banking is, how banks interact and support the community. Gunthers Lane is one of a kind, having set the pace and the trend for Reliance Bank and the competition.


When developing websites, the planning phase is often one of the most important. Careful consideration for the end user's experience needs to be managed along with the content management system.


Once planning is complete, designs are signed off and assets are all compiled. It's time to deploy the site.


Ensuring that the website is properly monitored and optimised once live is just one of the services Brijid Media Agency is well known for.

Client: Gunthers Lane


Type: Strategic planning, social media management, email marketing, analytical tracking, reporting

An Australian first initiative, Gunthers Lane is brought to Bathurst and the Central West community by Reliance Mutual Bank. The facility is an experiential technology hub, loaded up with 3D printers, virtual and augmented reality, robots, laptops, tablets and smart phones. All kinds of software, an X-Box corner, dedicated meeting booths and free wi-fi.

So with all of this tech, Gunthers Lane needed an appropriately themed website. Partnering with We Are Playground, together we developed a website that had a clear distinction between the tech side of the hub and Cafe section.