Museum Selfie Day

Digital Marketing

The Challenge

The Bathurst Regional Council approached Ribbon Gang for assistance in developing a marketing plan to target a younger demographic, to encourage the visitation and awareness of the museums in Bathurst.


When developing websites, the planning phase is often one of the most important. Careful consideration for the end user's experience needs to be managed along with the content management system.


Once planning is complete, designs are signed off and assets are all compiled. It's time to deploy the site.


Ensuring that the website is properly monitored and optimised once live is just one of the services Brijid Media Agency is well known for.

Client: Bathurst Regional Council


Type: Strategic planning, social media management, email marketing, analytical tracking, reporting

Since 2017, The Bathurst Regional Council have looked towards Ribbon Gang Media Agency, to help target a younger demographic, to increase visitation and awareness of the local museums in Bathurst.

To the lead up to Museum Selfie Day, Ribbon Gang used a marketing plan that involved 30 second promotional video showcasing the museums, across online advertising platforms Facebook and YouTube. In doing so, Ribbon Gang used geo-fence location of these locations to only appear in the Bathurst Region as well as targeting people with appropriate interests to our targeted demographic.

In addition, Ribbon Gang developed a series of graphics that were scheduled on the Bathurst Regional Councils Facebook page to the lead up of Museum Selfie Day. The posts were all paid promotions to reach the attended audience and to increase the awareness of the event.

The last feature Ribbon Gang implemented was the custom Snapchat Filter tailored and designed accordingly to the three museums in Bathurst on the Museum Selfie day.

The results from this campaign from 2017 and 2018 Museum selfie was astounding. The reach and engagement on all forms of online advertising platforms was a major success; targeting the audience.