Bathurst Thoroughbred Racing

Digital Marketing

The Challenge

To create content for their Facebook page that is both engaging and informative, but also captures the beauty of thoroughbred horse racing.


When developing websites, the planning phase is often one of the most important. Careful consideration for the end user's experience needs to be managed along with the content management system.


Once planning is complete, designs are signed off and assets are all compiled. It's time to deploy the site.


Ensuring that the website is properly monitored and optimised once live is just one of the services Brijid Media Agency is well known for.

Client: Bathurst Thoroughbred Racing


Type: Strategic planning, social media management, email marketing, analytical tracking, reporting

Bathurst Thoroughbred Racing approached Ribbon Gang for help to strategically manage their Facebook business page. This involved working closely with Bathurst Thoroughbred Racing and race experts, to create content that is appropriate for their audience.

To the lead up to races, in depth race research is conducted to understand the field and the track, providing informative insights into the races.  Learning the lingo, closely following local trainers and jockeys to communicate effectively with the target audience, became a strong interest of ours.

At Ribbon Gang, we use a detailed social management schedule with the incorporation of Facebook marketing tools to maximise audience reach and hit the target audience. With credentials in Facebook marketing and Business management, we are highly trained in social media management.